PAST PROGRAMS

2008

• January - Ad Spending Trends & Forcast Outlook (2.90 MB)

2007

• February - "On-Demand Video"
  
  • Dave Pajeau, Comcast (937 Kb)
  • Kari Hooper, Starcom (123 Kb)
  
  
• March - "Radio Update - Research & On-line Radio Measurement"
  
  • Connie Fapka, RAB (3.25 Mb)
  • Diane Williams (110 Kb)
  
  
• April - "Fusion/Multi-Media Measurement"
  
  • Gary Meo, Scarborough Research (665 Kb)
  • Pete Doe, Nielsen Media Research (1.72 Mb)
  
  

2006

• Oct. 11,th - 12th Biennial Symposium: “The Next Big Thing: Media Research 2.0
  
  • MRCC Symposium 2006 Agenda.pdf
  • Roger Baron MRCC Symposium 2006.pdf
  • TiVo ARM services MRCC 2006.pdf
  • MMetrics Mobile Measurement MRCC October 10 2006.pdf
  • BuzzMetrics.pdf
  • OAAA 2006 MRCC.pdf
  • OMD MRCC 2006.pdf
  • W2 Group MRCC 2006.pdf
  • MRCC Keynote - script.pdf
  • GroupM 2006 MRCC.pdf
  • Millward Brown MRCC 10-06.pdf
    
    
• April 2006 - "Rolling Out Portable People Meters Plus...
  Progress on Project Apollo" (691 Kb)
• March 2006 - "Understanding Internet Consumers; Comscore's presentation" (3 MB)
• Jan 2006 - "Nielsen OOH presentation" (6.5 MB)

2005

• March 2005 - "Behavioral Targeting Insights" (speaker info) (3 MB)
• Jan 2005 - "2004 Advertising in Review" (1.88 MB)

2004

• Dec. 15 - Holiday Quiz (played at 2004 Holiday Party); MRCCLOGO-QUIZandanswers.zip
  
• Oct. 12 - 11th Biennial MRCC Symposium "Consumers In Control: The Future of Media Measurements
  • Symposium_Agenda_Slide.pdf
  • Baron_FCB_10-12-04.pdf
  • Byfield_Mindshare_10-12-04.pdf
  • Dowling_NMRi_10-12-04_UPDATE.pdf
  • Kent_TIVO_10-12-04.pdf
  • McConochie_Arbitron_10-12-04.pdf
  • Meyer Davie-Brown 10-12-04.pdf
  • Mueller-Lust_MRCC_10-12-04_UPDATE.pdf
  • Schlichtling_Comcast_10-12-04.pdf
  • Schumaker_EA_10-12-04_UPDATE.pdf
  
  
• June 8 - "Kids – Savvy Media Consumers" Debbie_Solomon_MRCC_Pres_6-8-04.pdf (7.09 MB)
• June 8 - "Family Marketing: The Rise Of Shared Decision Making" Donna Sabino MRCC_Pres_6-8-04.pdf (1.07 MB)
• Jan. 20 - "The 2004 Outlook" TNSMI_CMR2004TheYearAhead.zip (2.26 MB)

2003

• Dec. 9th - MRCC 2003 Holiday Quiz! (played at 2003 Holiday Party); .pdf (118KB)
• Oct. 14th - Targeting: It's not just the "Who", but "Where"; Targeting_-_Clear_Channel_Advantage_10-14-03.pdf
• September 9 - Topic: "Reader Involvement Improves Advertising Recall"
  Sept9.zip (3.81 MB)
• May 13 - Topic: "The Latest Findings from the Radio Ad Effectiveness Lab"; RAEL MRCC Update May 2003.zip (1.07 MB)
• April 15 - Topic: "Marketing to the Affluent"; affluent outlook.zip (1.39 MB)
• March 11 - Topic: "Out-Of-Home" Advertising"; OOH.zip (1.26 MB)

2002

• Dec. 10th - Menza Test (played at 2002 Holiday Party); MensaTest.doc (37KB)
• Nov. 12th - Saul Gitlin, Kang & Lee Advertising; Asian_American_Market_11-12-02.pdf
• Oct. 15th - 2002 MRCC Symposium (4 presentations); MRCC_Symposium_2002_Pres.zip (6.45 MB)
• June 11th - Integrating Direct Marketing Into The
  Advertising Mix and Measuring ROI; Integration___ROI_6-11-02.pdf
• May 14th - David Chester, Nielsen Custom Research; May14.zip (1.2 MB)
• March 12th - Bill Piwonka, Measurecast; March12.zip (64KB)
• Jan. 8th - Ken Hodges, Claritas; Jan8_2.zip (420 KB)
• Jan. 8th - Christine Bourquin, Nielsen Media Research; Jan8.zip (32KB)

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