PAST PROGRAMS

2013

• March - MTV - “Millennial Study: Generation Innovation”
• February - Media Behavior Institute - “10 Secrets of the American Consumer Psyche: Insights from USA TouchPoints”

2012

• December – Holiday Party at Le Colonial
• November – YuMe – "Video Screen Equality: Are all screens created equal?"
• October - 15th Biennial MRCC Symposium: "Understanding, Adapting and Engaging with the Cross-Platform Connection Obsession"
  - Symposium Agenda (67 Kb)
  - Speaker and Panelist Bios (1.2 MB)
  - Information Packet (948 Kb)
• September – Sam Armando’s New Season Preview, "What's on TV this Fall: Our Annual Upfront Review"
• August – Networked Insights – "Influencers and How to Use the Consumer Affinity Graph to Find Them"
• July – Summer Outing - Boat Cruise on Lake Michigan
• June – comScore – "Introducing comScore Validated Campaign Essentials"
• May – Insight Express – "Total ROI: Measuring The Entire Value of Brand Advertising"
• April – Techlightenmet – "Leveraging Facebook’s Consumer Targeting Power - 'Like'"
• March – NCM and Innerscope – "Cinema and Biometric Measurement"
• February – MTV - "Let’s Play Brand: MTV's Playbook for Engaging with Millennials"
• January – Media Behavior Institute – Viewing the industry through the lens of Touchpoints, "The State of Media Today"

2011

• December – Holiday Party at Bombay Spice
• November – Experian Digital Advertising Services – "Technology, Techniques and Tools in the Digital Space: Applying Direct Marketing Principles to Consumer Targeting via Digital Channels"
• October – Strategy One – "Measuring the 'Other' Media: Communications and PR Measurement"
• September – Sam Armando’s New Season Preview, "What's New on TV? Our Annual Upfront Review"
• August – KN Dimestore and Millward Brown – "Marketing Mix Modeling and Media Input"
• July – Summer Outing - Boat Cruise on Lake Michigan
• June – Nielsen Mobile and comScore – “Modern Mobile Marketing and Measurement”
• May – ESPN – "Are you Ready For Some Football! ESPN's New Cross Platform Research"
• April – Experian – "The 2011 Digital Marketer"
• March – Rentrak – "Set-Top Box Data: What's Next?"
• February – Mintel – "2010 and 2011 Trends for Past and Future"
• January – Past MRCC Presidents' Panel and Tribute to Roger Baron who's retiring

2010

• October 19, 2010 - 14th Biennial MRCC Symposium
  - Alice Sylvester - AM Keynote.pdf (20.3 MB)
  - Roger Baron - Panel I.pdf (1.17 MB)
  - Panel I - Scott Turner - GfK MRI.pdf (2.26 MB)
  - Panel I - Ken Wollenberg - Experian Simmons.pdf (1.46 MB)
  - Panel I - Ari Paparo - Nielsen Online.pdf (2.95 MB)
  - Panel I - Matt O'Grady - Nielsen.pdf (1.20 MB)
  - Panel I - Lynn Bolger - comScore.ppt (192 Kb)
  - Brian Johnson - Lunch.pdf (2.76 MB)
  - Debbie Solomon - Panel II Title Page.pdf (229 Kb)
  - Todd Kirby - Panel III Title Page.pdf (492 Kb)
  - Richard Fielding - PM Keynote.pdf (1.26 MB)

• September - "Shopping Insights on Today's Working Mom (1MB)
• May - "America’s Daily Regimen: Eat, Sleep, Sports. By ESPN Research and Analytics (820KB)
• May - "A Breakthrough in Sponsorship Measurement. By rEvolution (4MB)
• April - "Direct Response & Digital Advertising. By Michelle Hulst, DataLogix (3MB)
• March - "The Media Audit"; Multicultural Marketing. By Karen Marvin & Phillip Beswick (2MB)
• February - 2010 Census and American Community Survey. By Virginia Carlson, MCIC (1.97MB)
• January - A Look at 2009 and 2010 Trends. By Molly Stafford, Spark Communications (8.39MB)

2009

• November - "Set-top-box: The Future of Measurement" - Starcom MediaVest Group (2.29MB)
• November - "Set-top-box: The Future of Measurement" - TNS Media Research (5.32MB)
• October - "What A Connected Mobil World Means for Marketers" (430Kb)
• October - Dynamic Logic's Mobile Overview (4MB)
• September - "What can Radio do to help Advertisers, Agencies and Listeners?" (PowerPoint 2007 - 2.82MB) (PowerPoint 2003 - 21MB)
• September - Conclave Presentation (5MB)
• June - "Update on Social Media" - Cosmin Ghiurau (5MB)
• May - "The Future of Print" - Julian Baim, MRI (4MB)
• April - "How Obama Became Brand of the Year" - Chuck Schilling, Nielsen (4.5MB)
• March - Digital Readiness - Gary Belis, TVB (.99MB)
• March - DTV Transition Update - Eric Rossi, Nielsen (667Kb)
• February - Nielsen Economic Advisor: What you need to know (6MB)

2008

• January - Ad Spending Trends & Forcast Outlook (2.90MB)

2007

• February - "On-Demand Video"
  
  • Dave Pajeau, Comcast (937Kb)
  • Kari Hooper, Starcom (123Kb)
  
  
• March - "Radio Update - Research & On-line Radio Measurement"
  
  • Connie Fapka, RAB (3.25MB)
  • Diane Williams (110Kb)
  
  
• April - "Fusion/Multi-Media Measurement"
  
  • Gary Meo, Scarborough Research (665Kb)
  • Pete Doe, Nielsen Media Research (1.72MB)
  
  

2006

• Oct. 11,th - 12th Biennial Symposium: “The Next Big Thing: Media Research 2.0
  
  • MRCC Symposium 2006 Agenda.pdf
  • Roger Baron MRCC Symposium 2006.pdf
  • TiVo ARM services MRCC 2006.pdf
  • MMetrics Mobile Measurement MRCC October 10 2006.pdf
  • BuzzMetrics.pdf
  • OAAA 2006 MRCC.pdf
  • OMD MRCC 2006.pdf
  • W2 Group MRCC 2006.pdf
  • MRCC Keynote - script.pdf
  • GroupM 2006 MRCC.pdf
  • Millward Brown MRCC 10-06.pdf
    
    
• April 2006 - "Rolling Out Portable People Meters Plus...
  Progress on Project Apollo" (691Kb)
• March 2006 - "Understanding Internet Consumers; Comscore's presentation" (3MB)
• Jan 2006 - "Nielsen OOH presentation" (6.5MB)

2005

• March 2005 - "Behavioral Targeting Insights" (speaker info) (3MB)
• Jan 2005 - "2004 Advertising in Review" (1.88MB)

2004

• Dec. 15 - Holiday Quiz (played at 2004 Holiday Party); MRCCLOGO-QUIZandanswers.zip
  
• Oct. 12 - 11th Biennial MRCC Symposium "Consumers In Control: The Future of Media Measurements
  • Symposium_Agenda_Slide.pdf
  • Baron_FCB_10-12-04.pdf
  • Byfield_Mindshare_10-12-04.pdf
  • Dowling_NMRi_10-12-04_UPDATE.pdf
  • Kent_TIVO_10-12-04.pdf
  • McConochie_Arbitron_10-12-04.pdf
  • Meyer Davie-Brown 10-12-04.pdf
  • Mueller-Lust_MRCC_10-12-04_UPDATE.pdf
  • Schlichtling_Comcast_10-12-04.pdf
  • Schumaker_EA_10-12-04_UPDATE.pdf
  
  
• June 8 - "Kids – Savvy Media Consumers" Debbie_Solomon_MRCC_Pres_6-8-04.pdf (7.09MB)
• June 8 - "Family Marketing: The Rise Of Shared Decision Making" Donna Sabino MRCC_Pres_6-8-04.pdf (1.07MB)
• Jan. 20 - "The 2004 Outlook" TNSMI_CMR2004TheYearAhead.zip (2.26MB)

2003

• Dec. 9th - MRCC 2003 Holiday Quiz! (played at 2003 Holiday Party); .pdf (118KB)
• Oct. 14th - Targeting: It's not just the "Who", but "Where"; Targeting_-_Clear_Channel_Advantage_10-14-03.pdf
• September 9 - "Reader Involvement Improves Advertising Recall" Sept9.zip (3.81MB)
• May 13 - "The Latest Findings from the Radio Ad Effectiveness Lab"; RAEL MRCC Update May 2003.zip (1.07MB)
• April 15 - "Marketing to the Affluent"; affluent outlook.zip (1.39MB)
• March 11 - "Out-Of-Home" Advertising"; OOH.zip (1.26MB)

2002

• Dec. 10th - Menza Test (played at 2002 Holiday Party); MensaTest.doc (37KB)
• Nov. 12th - Saul Gitlin, Kang & Lee Advertising; Asian_American_Market_11-12-02.pdf
• Oct. 15th - 2002 MRCC Symposium (4 presentations); MRCC_Symposium_2002_Pres.zip (6.45MB)
• June 11th - Integrating Direct Marketing Into The
  Advertising Mix and Measuring ROI; Integration___ROI_6-11-02.pdf
• May 14th - David Chester, Nielsen Custom Research; May14.zip (1.2MB)
• March 12th - Bill Piwonka, Measurecast; March12.zip (64KB)
• Jan. 8th - Ken Hodges, Claritas; Jan8_2.zip (420KB)
• Jan. 8th - Christine Bourquin, Nielsen Media Research; Jan8.zip (32KB)

* To view sample programs, you will most likely need either
Adobe Acrobat Reader or Microsoft PowerPoint.