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PAST
PROGRAMS
2013
- March - MTV - “Millennial Study: Generation Innovation”
- February - Media Behavior Institute - “10 Secrets of the American Consumer Psyche: Insights from USA TouchPoints”
2012
- December – Holiday Party at Le Colonial
- November – YuMe – "Video Screen Equality: Are all screens created equal?"
- October - 15th Biennial MRCC Symposium: "Understanding, Adapting and Engaging with the Cross-Platform Connection Obsession"
- Symposium Agenda (67 Kb)
- Speaker and Panelist Bios (1.2 MB)
- Information Packet (948 Kb)
- September – Sam Armando’s New Season Preview, "What's on TV this Fall: Our Annual Upfront Review"
- August – Networked Insights – "Influencers and How to Use the Consumer Affinity Graph to Find Them"
- July – Summer Outing - Boat Cruise on Lake Michigan
- June – comScore – "Introducing comScore Validated Campaign Essentials"
- May – Insight Express – "Total ROI: Measuring The Entire Value of Brand Advertising"
- April – Techlightenmet – "Leveraging Facebook’s Consumer Targeting Power - 'Like'"
- March – NCM and Innerscope – "Cinema and Biometric Measurement"
- February – MTV - "Let’s Play Brand: MTV's Playbook for Engaging with Millennials"
- January – Media Behavior Institute – Viewing the industry through the lens of Touchpoints, "The State of Media Today"
2011
- December – Holiday Party at Bombay Spice
- November – Experian Digital Advertising Services – "Technology, Techniques and Tools in the Digital Space: Applying Direct Marketing Principles to Consumer Targeting via Digital Channels"
- October – Strategy One – "Measuring the 'Other' Media: Communications and PR Measurement"
- September – Sam Armando’s New Season Preview, "What's New on TV? Our Annual Upfront Review"
- August – KN Dimestore and Millward Brown – "Marketing Mix Modeling and Media Input"
- July – Summer Outing - Boat Cruise on Lake Michigan
- June – Nielsen Mobile and comScore – “Modern Mobile Marketing and Measurement”
- May – ESPN – "Are you Ready For Some Football! ESPN's New Cross Platform Research"
- April – Experian – "The 2011 Digital Marketer"
- March – Rentrak – "Set-Top Box Data: What's Next?"
- February – Mintel – "2010 and 2011 Trends for Past and Future"
- January – Past MRCC Presidents' Panel and Tribute to Roger Baron who's retiring
2010
2009
2008
2007
- February - "On-Demand Video"
- March - "Radio Update - Research & On-line Radio Measurement"
- April - "Fusion/Multi-Media Measurement"
2006
2005
2004
2003
2002
* To view sample programs,
you will most likely need either
Adobe Acrobat Reader or Microsoft PowerPoint.
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